Jessie Reyez Reveals the “Not Normal” Music Video Routine She Learned From Emine

In a recent, deeply personal interview with veteran music journalist Rob Markman, singer-songwriter Jessie Reyez sat down to deconstruct her latest album, open up about her evolving writing process, and share her journey toward finding genuine happiness. The conversation offered fans an intimate look into her artistic evolution, bridging the gap between her raw emotional experiences and the polished tracks that define her current musical era. Among the many revelations, one of the standout moments of the discussion centered on her unforgettable collaboration with rap royalty.

Reflecting on her time in the studio and on set with the iconic Detroit rapper, Reyez didn’t hold back her admiration for his unparalleled work ethic. “Working with Eminem was surreal,” she told Markman. “That’s a certified legend. To be able to tie memories together, full circle, in real life with people you look up to is something that I’m really grateful for.” For Reyez, the partnership was more than just a milestone checklist item; it was a profound masterclass in creative dedication that fundamentally altered how she approaches her own visual projects.

The experience proved to be highly educational, particularly during the filming of their collaborative music video. “I learned just watching him. The day we were shooting Good Guy video, I remember we would to some takes and then he would come and sit by the monitor and he’d watch all of them there and be like ‘this one yes, this one no,'” Reyez explained. This level of hands-on involvement stood out to her as a rare trait in the fast-paced music industry, revealing the meticulous nature behind the rap veteran’s enduring success.

Recognizing the uniqueness of his approach, Reyez immediately sought to implement it into her own career, despite the logistical hurdles it presented. “For anyone that does not know, that’s not normal routine,” she noted. “Usually you shoot and maybe you get the cut after the fact. And when I saw his method, I was like ‘oh my god, I love this.’ I turned over this to my team and they were like ‘this method takes money!’ because it means more time on set and more meticulousness. But I applied my way. That’s a skill I was able to acquire by way of being front row seat to his legendary execution.”

You can watch the interview below:

Eminem Jessie Reyez