In an effort to reach younger audiences with his new book, A Promised Land, the former president of the United States, Barack Obama is bringing portions of the book to Instagram with a new series.
On Friday, Production company ATTN and Barack Obama announced that they are teaming up to launch a 5-part video series that highlights some of the biggest themes from the 44th president’s new memoir, a book that became the bestseller in 2020.
”In my new book, A Promised Land, I share the story of what inspired me to pursue public service and the ups and downs in my first few years of my presidency, but I wanted to share some of the most important moments with you,” Obama said in one of the video.
“That is why I am teaming up with ATTN: for a new series talking about some of the biggest moments that defined those years for me,” Obama added.
In one of his recent videos, Barack Obama recites lyrics from Eminem’s 2002 hit single “Lose Yourself” — a song which helped the president to pump him up on the 2008 campaign trail, as he writes in the book.
“When I needed inspiration on the presidential campaign, I often turned to music. Ultimately it was rap that got my head in the right place, two songs especially: Jay Z’s “My 1st Song” and Eminem’s ‘Lose Yourself.” Both were about defying odds and putting it all on the line (“Look, if you had one shot or one opportunity, to seize everything you ever wanted in one moment, would capture it? Or just let it slip…”)” – Obama said, reading a passage from his book.
You can watch the video below. Also, you can read the full paragraph about Eminem here.