WATCH: Eminem endorses Biden as his campaign uses ‘Lose Yourself’ for election ad Posted on November 2, 2020November 9, 2020 By Remy Gelenidze Eminem’s legendary hip-hop song “Lose Yourself” is now the soundtrack to a new spot from the Joe Biden presidential campaign. The black and white video arrived just ahead of Election Day. Eminem shared the 45-seconds clip on his twitter with the caption that reads: “One Opportunity. VOTE.” Advertisement Eminem has never been shy about politics throughout his extraordinary career, whether bashing then-President George W. Bush via the 2004 song “Mosh” from Encore or famously bashing President Donald Trump on his BET freestyles and several Revival album tracks. Advertisement But this is the first time the Detroit legend has licensed one of his songs to a political candidate — and indeed, one of the rare cases Eminem has granted a clearance for any type of outside use of his music.The last time Eminem officially licensed the use of “Lose Yourself” for commercial benefits came in 2011, when the Academy Award winning hit song was deployed in Chrysler’s “Imported from Detroit” campaign, which premiered during the Super Bowl. Advertisement Back in 2017, 8 Mile Style, the Ferndale company that controls Eminem’s song publishing, successfully sued a New Zealand political party for recreating and using “Lose Yourself” for their political campaign. Eminem’s team won the case.Recently, Lil Wayne has showed support to Donald Trump. So this will be clash of Eminem and Lil Wayne in some sort of way, other than hip-hop. Advertisement RECENT RELATED ARTICLESGlasses Malone Defends Eminem Against Ray Daniels’ Controversial ClaimsSeptember 18, 2026Out Now: Rakim, Eminem & Jay-Z — “God Speak” (Interlude)September 18, 2026Bebe Rexha Reflects on Co-Writing Eminem and Rihanna’s Global HitSeptember 17, 2026Complex Updates Their List Of Top 50 Diss Records Of All TimeSeptember 16, 2026Joseph Strange Pleads Guilty to Leaking Eminem’s MusicSeptember 14, 2026Eminem Attends Lions VS Saints Game at Ford Field With BizarreSeptember 13, 2026 2020Election DayEminemJoe BidenUnited States