Drake’s ‘ICEMAN’ Website Features Cryptic Dr. Dre & Lucian Grainge Diss

Drake’s ICEMAN Album Booklet Includes Photo of Dr. Dre

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To promote his upcoming album ICEMAN, Drake has launched an expansive, interactive website that serves as a digital playground for his fanbase. The site features a variety of games, live streams, and a text generator, but the centerpiece is a digital replica of the magazine originally found inside his promotional ice sculptures. Within those pages, several provocative images featuring Dr. Dre, DJ Khaled, and industry titans have set the internet ablaze.

One of the most discussed images captures Dr. Dre high-fiving Lucian Grainge, the CEO of Universal Music Group (UMG), during last year’s Grammy Awards following several wins for “Not Like Us.” Adding a layer of cryptic commentary, an image of a message from the Seattle First Baptist church is layered over Grainge’s head, reading: “Remember you are dust.”

Given Drake’s ongoing legal friction with UMG, many observers interpret this as a pointed nod to his high-profile feud with Kendrick Lamar. Further fueling this theory is a collage featuring numerous photos of Tupac and Biggie—an apparent callback to the controversial “Taylor Made Freestyle.”

The magazine also includes a curious photo of DJ Khaled alongside Drake. In the shot, Khaled displays a sign claiming: “I have 2 Drake songs on my new album, coming 2024.” This inclusion is particularly notable because Khaled previously teased these collaborations last year, only to delete the announcement after the OVO rapper publicly denied any involvement at the time. Whether this confirms the tracks are back on schedule or serves as a cheeky reference to past confusion remains to be seen.