It was January of 2022, and non-fungible tokens known as NFTs were all the rage. So much so, Eminem decided to buy a ‘Bored Ape’ token for 123.45 Ether — approximately USD 462,000.
The constantly decreasing interest in NFT and the plunge in trading volumes have strongly affected all the celebrities, including Eminem in terms of their digital art purchases.
Eminem purchased Bored Ape 9055 for 123,45 ETH or $462,00 at the time. Fast forward 18 months, the value for said token is now $59,210. Losing more than $400,000.
Moreover, Slim Shady even teamed up with another NFT collector – legendary Snoop Dogg – to create a BAYC-themed song, “From The D 2 The LBC,” from Curtain Call 2 compilation album. The two even dropped music video directed by James Larese. The animated video shows Em and Snoop imagined as NFT-esque avatars in a comic book.
On the day of the single’s release, Snoop Dogg and Eminem performed the song live at ApeFest 2022, a festival held in New York for Bored Ape NFT holders. In summer they also performed the song live at the 2022 MTV Video Music Awards in Newark, New Jersey.
After all the promotion, the NFTs world still seems to be struggling.