Thanks to Gatorade, a week filled with journeys down memory lane comes to a satisfying conclusion. Eminem serves as emcee, and his 2010 track “Won’t Back Down,” featuring P!nk from Recovery album bubbles up, too. But the Detroit legend’s participation is just one nostalgic element of a :30 from the PepsiCo brand.
We’re also treated to way-back commercial footage of Michael Jordan — with the “Be Like Mike” jingle reverberating from more than 30 years ago to rock our brainpans.
Titled “The Way to Be Great,” and developed with TBWA\Chiat\Day L.A., the spot serves as a bridge between generations, a merging of past, present and future. Clips of sports legends in their prime segue into footage of contemporary athletes. Along with M.J., Serena Williams and Lionel Messi appear, plus Jayson Tatum, Elena Delle Donne, Sydney McLaughlin and more.
“We know our brand has everything athletes need to fuel Greatness. We have fueled the greatest athletes of all time over the last 60 years, and ‘The Way to Be Great’ is an anthemic campaign meant to bring to life what greatness has been, and what greatness looks like in the future.” – says Anuj Bhasin, chief brand officer at Gatorade.
In the Gatorade video, Eminem says: “You wanna be like greats? First, believe yo are. Greatness requires drip. Not like that, like this! The Greats are not afraid to fail. They fuel by it. Trophies require greatness but greatness does not require trophies because greatness is not about what you have done, it’s about what you do next!”
You can watch the video below: