Tag: Cole Bennett

Cole Bennett describes how hard they worked on Eminem’s “Tobey” video

Eminem has finally released the music video of “Tobey,” featuring Big Sean and BabyTron, the second single off his upcoming 12th solo studio album, “The Death Of Slim Shady (Coup De Grace).” The director, Cole Bennett, who has previously worked with Em on several occasions, went on Instagram to share the working process of the video and a little background story about the song.

“The Tobey video is finally out this one took a lot of intense planning, patience and persistence. We shot this 6 weeks ago and began editing it right away on set and have been working on it day in and day out until literally 2 hours ago. Shot entirely on blue screen with dialed in lighting set ups and static shots. @franklinspov and I locked ourselves in the hotel conference room for 3 days leading up to the video shoot preparing every moment within the video so we could be as efficient as possible since we only had one day to shoot this video.” said Cole Bennett

Then he continued: “Explaining this video to concept to people wasn’t the easiest thing to do. As I was explaining it to Marshall he scratched his head and said “I guess I’m just going to have to trust you on this one.” I wanted to build out a video concept that felt like the video I did for “100 Bars” but something with a lot more planning and prep. I’m having fun with these stitched together one-take style videos. I want to do another one soon. The post work on this was like nothing I had ever experienced before. shout out to the VFX warriors (@the_frender , @maxcoltt , @aylo_edit , @sideeye.mov , @aid6n.edits , @ianlipton , @greyson.color , @kristaworby and many more).”

From there, Cole continued with the background story of the song: “The creation of this song itself is a whole other story… I’ll keep it short. this song has been through so many chapters. starting all the way back at the end of 2022 when I started building out this song with Tron and Daniyel.. We eventually then had Big Sean hop on it as a moment for Detroit.. I then thought about the Hail Mary idea of trying to get Eminem on it.. Bringing 3 generations of Detroit together.. So I sent it off to Paul, they both loved it and the rest was history. It’s definitely been a roller coaster of a journey.. So this one finally being released to the world feels special. There’s a lot of small Easter eggs in this video + song..

“Thank you @rosenberg @kkangsta @allminds @kristaworby @liljake @josephlrocha @daniyel @marvyayy @carltonmcdowell1 & many more. not possible without all of you. full run of credits on @lyricalemonade IG + YouTube.” Cole Bennett added and shared a video of himself facetiming with BabyTron to tell him that he was going to be on Eminem’s album. Cole also shared few behind the scenes shots from the video. You can watch it below:

Cole Bennett talks how Eminem’s “Doomsday Pt. 2” came about

Cole Bennett has recently sat down with Anthony Fantano where they talked about how Eminem’s “Doomsday Pt. 2” happened to be on Lyrical Lemonade’s All Is Yellow album.

“A lot of songs in the album were really collaborative. We got to build out the concepts and a lot of really great in-studio sessions and moments and re-working things… ‘Doomsday Pt. 2’ came about…we flipped the original beat and and sent it to him long, long time ago and I didn’t know if he was ever going to do anything on it or not. And as the album was approaching and we are getting ready to turn the things in, it came in. We were actually working on a few other songs on the album. Some that didn’t end up landing on the album that I’m really excited about. Like I said, I didn’t know what to expect, it was not a collaborative thing as much as the others songs. It’s the continuation of the original ‘Doomsday’ which is a flip of his old song to begin with, ‘Role Model.'” said Cole Bennett.

Then he continued: “I really enjoyed some of the delivery and how it came, the Benzino thing to me, it’s just something like I heard the same way that everyone else did. It was just what he had sent in and what he has going on in that department. It has obviously nothing to do with me but I think it created a dialogue and they have their own history and that’s where he was at when he made the song and I think that’s what makes it special on its own way. That’s just what he was feeling that day when he approached that song. Benzino was on his mind I guess.”

“Getting to work with Eminem is one of the highest honors and to have him a part of this project and just look at that tracklist and seeing him on there is nothing short of a childhood dream, so I’m just thankful he could be a part of it.” Cole Bennett added.

You can watch the interview below:

New Song: Lyrical Lemonade & Eminem – “Doomsday Pt. 2”

“Doomsday Pt. 2” by Eminem from Cole Bennett and Lyrical Lemonade compilation album, All Is Yellow, is out now! The song is produced by Daniyel and John Nocito with the original “Role Model” production coming from Eminem, Luis Resto, Mel-Man and Dr. Dre.

In the song, Eminem makes fun of Benzino, who has been dissing Slim Shady in the last few years. “Now I got a riddle, one condition, you mustn’t laugh, what is the opposite of Benzino? A giraffe, “Go at his neck,” how the f–k is that? How can I go at somethin’ he doesn’t have?” Eminem raps in the song.

Eminem employs a riddle to draw a comparison between his old rival, Benzino, and a giraffe, an animal known for its distinctively long neck. This riddle cleverly references a moment back in 2010 when Eminem, during the filming of “Not Afraid” behind the scenes, was ironically asked what he feared, to which he humorously responded with “Giraffes.”

By posing the riddle and asserting that the opposite of Benzino is a giraffe, Eminem is essentially saying that Benzino is not, and has never been, a source of fear for him. This is reinforced by the punchline that Benzino has no neck—a playful exaggeration suggesting there’s nothing there for Eminem to attack, both literally and metaphorically.

The line “Go at his neck,” a common phrase in rap that typically means to verbally attack someone fiercely, is turned on its head with Eminem’s retort, “How can I go at somethin’ he doesn’t have.” Here, Eminem is not just making a physical joke at Benzino’s expense but also implying that Benzino is not a worthy opponent in a rap battle. The joke about Benzino’s lack of a neck is used to underscore the point that Eminem feels there’s nothing to attack because Benzino poses no real threat or challenge to him.

The giraffe metaphor serves a dual purpose: it recalls a personal joke from Eminem’s past, thus connecting it to his larger narrative, and it functions as a tool to diminish Benzino’s reputation in the rap community. Eminem’s use of this comparison to a giraffe, which is known for its long neck, to claim that Benzino has none, is a classic example of his complex lyricism and sharp wit. This is a testament to Eminem’s skill in integrating personal anecdotes, and humor and dissing his rivals within his music. (via Genius).

Em continues bashing Benzino and mentions his daughter Coi Leray: “Arm so short he can’t even touch his hands / When they’re up above his head doin’ jumpin’ jacks (Wow) / Sorry, I don’t mean (What?) to upset you, Ben’ (Yeah) / When I talk about (What?) all the debt you in (Uh) / I hear that you been (What?) creepin’ on the low / In them cheap hotels (Yeah), that they catch you in (What?) / Jesus Christ, dawg (Damn), when you said two-ten (What?) / Never guessed you meant (Damn) at the Red Roof Inn (Shit) / In a room with one single bed, two men (What?) / Shady, man, you can’t—, yes, you can / Well, I guess then I regret to inform you, hate to spoil the day (What?) / But this doesn’t bring me no joy to say (Huh?) / Guess that Coi Leray feat’s in the toilet, ayy?”

Red Roof Inn is an American economy hotel chain in the United States with over 600 properties globally, primarily in the Midwest, Southern, and Eastern United States. Benzino has been reportedly kicked out of the hotel and allegedly sleeping with another man. Several rumours have been spread that Benzino is gay after he has reportedly “told the LGBTQ+ community to stop flirting with him.”

At the end of the verse, Eminem also shouts out J. Cole and Dr. Dre’s label Aftermath: “I’m back with Cole Bennett, And I been at the level J. Cole been at, It’s Aftermath that I ride for ’til I die.” Em has previously mentioned and praised J. Cole’s skills in the numerous interviews and Cole has named Eminem as one of his biggest influences. Even though there is much mutual respect between the two rappers, they have never released a song together.

Em also reminded everyone who had the best verse on Drake’s 2009 single, “Forever,” which also features Lil Wayne and Kanye West: “I’m not tryna be controversial, I’d rather, Talk about s–t with the purpose that matters, Like who had second best verse on “Forever”?” It’s popular consensus that Eminem laid the best verse on “Forever,”. Em is suggesting people to discuss who had the second best verse on a song, because you know who belongs the best title. Kanye West also previously revealed that when he first heard Em’s verse, it made him cancel appointments to rewrite his verse.

You can bump the new song below:

Cole Bennett reveals few details about Eminem’s “Doomsday Pt. 2”

“Doomsday Pt. 2” is a song by Eminem from All is Yellow album, which serves as the first compilation studio album from Cole Bennett and Lyrical Lemonade, confirmed to be released on January 26, 2024. The album also feature Sheck Wes, Ski Mask The Slump God, JID, Lil Durk, Kid Cudi, Chief Keef, Lil Yachty, Lil Tecca, The Kid Laroi, Lil Skies, Teezo Touchdown, Juicy J, Cochise, Denzel Curry, Lil B, Latto, Swae Lee, Aminé, $not, 6 Dogs, Juice WRLD, Cordae,Gus Dapperton, Joey Bada$$, BabyTron, G Herbo, Corbin, Lil Tracy, Black Kray, UMI, Sahbabii, Teezo Touchdown, Jack Harlow and Dave.

To promote the album, Cole Bennett answered some of the fans’ questions on social media. One of the fans asked: “Cole what song is going to shock us the most.” On which, Cole replied: “fly away or doomsday part 2.” On “Fly Away,” Cole Bennett enlists Ski Mask the Slump God, Sheck Wes, and JID.

Cole also revealed the supposed release date of the music video of the song: “Sometime late February. All the videos on the album are dropping 3-5 days apart and that’s one of the last videos releasing.”

One of the users asked: “Is it Eminem, Marshall or Slim on Doomsday Pt.2?” On which, Cole replied: “all 3” One user commented: “Will you make an video appearances on any of the album music vids or will there be a video coming out where you talk the album and how u felt making it and getting it out there,” on that, Cole responded: “maybe in doomsday 2 vid.” Somebody asked: “Is Eminem gonna be rapping over the same Role Model beat or the new one?” On that, Cole replied: “It’s a beat flip by Daniyel.”

While we wait for the song “Doomsday Pt. 2”, enjoy the first part, featuring Cordae and Juice WRLD below:

Cole Bennett says most shocking song from “All Is Yellow” album is Eminem’s “Doomsday Pt. 2”

All is Yellow serves as the first compilation studio album from video director Cole Bennett and multi-media company Lyrical Lemonade, confirmed to be released on January 26, 2024. The album features Sheck Wes, Ski Mask The Slump God, JID, Lil Durk, Kid Cudi, Chief Keef, Lil Yachty, Lil Tecca, The Kid Laroi, Lil Skies, Teezo Touchdown, Juicy J, Cochise, Denzel Curry, Lil B, Latto, Swae Lee, Aminé, $not, 6 Dogs,  Juice WRLD, Cordae,Gus Dapperton, Joey Bada$$, BabyTron, G Herbo, Corbin, Lil Tracy, Black Kray, UMI, Sahbabii, Teezo Touchdown, Jack Harlow and Dave. It also features Eminem‘s first solo song in 4 years, titled “Doomsday Pt. 2”

The original first part of the song serves as the lead single to the much anticipated upcoming compilation album. The track features a verse from North Carolina rapper Cordae, as well as a posthumous verse from late Chicago rapper, Juice WRLD. The song sampled Eminem’s February 1999 hit track, “Role Model.”

To promote the album, Cole Bennett created a separate Instagram account to interact with fans and answer some questions. One of the fans asked: “Cole what song is going to shock us the most.” On which, Cole replied: “fly away or doomsday part 2.” On “Fly Away,” Cole Bennett enlists Ski Mask the Slump God, Sheck Wes, and JID.

Screenshot of Cole Bennett’s comment about “Doomsday Pt. 2”

Surprisingly, the track is 1 minute and 51 seconds long. This is unusual from Eminem as he always has a lot to say. There are rumors that it’s a freestyle of straight bars without any hook or a bridge. The song will be released on January 26, 2024, meanwhile, enjoy to the first part of the song, featuring Cordae and Juice WRLD below:

New Eminem song & music video has been announced!

Music video director and videographer Colle Bennett, who has previously worked on Eminem’s “GNAT” and “Godzilla” music videos, has announced debut album of Lyrical Lemonade, called “All Is Yellow,” releasing on January 26, 2024. The tracklist of the album includes a song “Doomsday (Part 2)” by Eminem.

The original first part of the song serves as the lead single to the much anticipated upcoming compilation album. The track features a verse from North Carolina rapper Cordae, as well as a posthumous verse from late Chicago rapper, Juice WRLD. The song sampled Eminem’s February 1999 hit track, “Role Model.”

“Doomsday (Part 2)” will only feature Eminem. As Slim Shady has already rapped on almost the same beat back in 1999, the instrumental of the song might have been changed. The music video of the song is also on its way as Cole Bennett promised that every song from the album will have a music video. A photo of Eminem shooting the video has also surfaced online. You can check out the picture above and the video of Cole’s interview below:

Cole Bennett brings Slim Shady back on Juice WRLD & Cordae’s new single “Doomsday”

Juice WRLD has just released another posthumous collaboration. This time, Chicago, Illinois-born rapper teamed up with Cordae.

As part of this collaboration, Lyrical Lemonade has released its debut single titled “Doomsday,” from their upcoming album called LL1* releasing later this year. The track features a highly anticipated and previously unreleased collaboration between Juice WRLD and Cordae. The music video also features Eminem deepfake and his iconic intro from “Role Model” song, produced by Dr. Dre: “Okay, I’m going to attempt to drown myself, You can try this at home, You can be just like me.”

Both Cole Bennett and Cordae built up anticipation for the release through social media posts. This includes the interesting short film “whyrush?” directed by Bennett.

“Doomsday” is a captivating track that brings together the Grammy-nominated rapper Cordae and the late Juice WRLD. It features their skillful wordplay and thought-provoking verses. They are set to music over the iconic Dr. Dre-produced beat of Eminem’s “Role Model.”

The song showcases both rapper’s distinct style in a powerful collaboration. The accompanying music video was, of course, directed by Cole Bennett. It creates a visually stunning spectacle, utilizing technology to seamlessly transform Cordae into Juice WRLD and vice versa.

You can watch  the video below:

[VIA]

Cole Bennett teases new Eminem song next week

Cole Bennett is leveling up in the video production space. The Lyrical Lemonade frontman took to his social media accounts to drop the official Rick Rubin-narrated first-ever short film, titled whyrush?, which was released today on June 18, 2023.

At the end of the film, there is a very strange audio recording. It appears it is reversed audio of Eminem’s “Role Model” intro and fans were quick to figure that out.

In the YouTube’s comment section one of the users commented: “It says “Okay, I’m going to attempt to drown myself” at the end which is reference to Eminem – Role Model. I don’t know why they included this at the end.”

On which the official account of Lyrical Lemonade replied: “Watch what happens next,” with Shushing Face emoji.

The interaction was shared by Cole Bennett himself on his Instagram story with the caption: “See you all next week!”

THIS IS A BIG HINT. Eminem is probably dropping something next week so you better stay tuned on Southpawer! Check out the video below:

Cole Bennett says he might bring Eminem back to big screen for his first ever movie

Cole Bennett, who has previously directed two Eminem’s music videos, “Godzilla,” featuring Juice WRLD and “GNAT” from Music To Be Murdered By album, is preparing to direct his first ever movie, and he might bring Eminem back to the big screen.

“I can not wait to direct my first movie.” wrote the young music director on Twitter on which an Eminem fan account replied: “Bring Eminem back to big screen.” Cole responded with: “Might have to…”

This is not the first time Bennett expressed his desire to work with Eminem on a movie. Back in 2020, Cole posted a picture on his Instagram story with the caption: “Working with Eminem is surreal every time. I hope to one day work on a full length feature film with him once I step into the narrative world.”

Eminem sends Cole Bennett a gift with “thank you” gift-card

Cole Bennett, who has directed Eminem’s two music videos, “GNAT” and “Godzilla,” from Music To Be Murdered By album, has just shared a story on Instagram.

Apparently, Eminem gifted Cole his Carhartt x Air Jordan 4s with a signed gift card which reads: “Cole – Thanks 4 everything!!! – Shady.”

Cole’s video-story included a caption, saying: “Thank you for this Eminem!” which was re-shared by Stat Dibiase, a Lyrical Lemonade affiliate, who was the first to tease Eminem and Dr. Dre’s latest GTA collaboration, “Gospel.”

Considering that Cole Bennett has recently visited Detroit, we might get a music video of “Gospel,” directed by Cole.

Check the screenshot of the story below:

Cole Bennett visits Eminem’s Mom’s Spaghetti restaurant in Detroit

Cole Bennett, who has worked with almost every new school hip-hop artist, visited Eminem’s Mom’s Spaghetti restaurant in downtown Detroit.

The Lyrical Lemonade founder shared a picture on his Instagram story which was re-shared by Stat Dibiase, a member of CIU Records management. Dibiase is the man who first teased Eminem and Dr. Dre’s upcoming song on social media.

Cole has previously directed two music videos of Eminem: “Godzilla,” featuring Juice WRLD from Music To Be Murdered By and “Gnat” from Music To Be Murdered By Side B.

Now, if connect the dots, the rumor has it that Cole Bennett might be directing the music video for Dr. Dre and Eminem’s new song, which is probably from GTA Online: The Contract.

You can check out the screenshots of the stories below:

 

Cole Bennett hopes to make a full-length movie with Eminem

Cole Bennett, who has recently shot “Godzilla,” featuring Juice WRLD and “GNAT” with Eminem, has expressed his desire to one day work with Eminem on a full-length movie.

Cole posted a picture of Eminem and himself from “GNAT” video’s behind the scenes on his Instagram story, saying: “Working with Eminem is surreal every time. I hope to one day work on a full length feature film with him once I step into the narrative world.”

You can check out the screenshot below:

 

Exit mobile version