Big Sean rocks Eminem t-shirt in new music video

Detroit’s own Big Sean released an introspective new song. “On Up” reflects on the lessons of fatherhood and Sean’s desire to instill a sense of resilience in him: “I look into my son’s eyes and still see his innocence/I see my inner child in him and still the remnants.” The song is dedicated to his son, Noah Hasani, and samples Jodeci’s “Get On Up.” The music video, directed by the child’s godfather Lawrence Lamont, is filmed from the point of view of the baby. The video follows a day in the child’s life and features parents Big Sean and Jhené Aiko.

“On Up” is the 3rd single from Sean’s sixth solo studio album titled Better Me Than You. The song follows the comeback single “Precision” and “Yes,” which debuted on Jimmy Kimmel Live!. The album is is set to be released on August 9, 2024 under Def Jam Recordings. In the music video of “On UP,” Big Sean is rocking an Eminem t-shirt, which was sold exclusively on Slim Shady’ws website.

Big Sean also shared another glimpse into the introspective delivery that appears to be Better Me Than You earlier this week. In another trailer, he goes into depth on the album’s title. “It’s usually ‘better you than me,’ but when you’re that one that has to step up and endure it all, endure the extras … When you gotta be that one, you realize you were only put there because you can handle it because that’s the way God made it for you. So you realize, ‘alright, better me than you’ because I’m the one who can do it.”

Watch “On Up” music video below.