Eminem gives high praise to Grip, reveals which project caught his attention

In a new interview with Complex, Eminem talked about his latest Shady Records signee, GRIP.

“We all got excited about GRIP after we heard Snubnose. It was really refreshing to hear a new artist so focused on making a conceptual project and it caught my attention.”

“It’s definitely great when artists we sign connect with a larger audience, and 50 Cent is a perfect example of that. Obviously we want anyone who signs with Shady to succeed. But first and foremost we’ve always focused on the raw talent and ability of the artist as an MC. We’ve always been pretty clear on that being the main thing we look for: high level fundamental skills and mechanics are definitely the priority.”

“It’s really important in a creative collaboration for there to be that personal connection for it to succeed. Shady is a boutique label and we don’t sign a lot of artists, so we have a chance to get involved at a deeper level with the ones we do. And I think that goes both ways. I like to be motivated by the artists we sign and I want to feel pushed by their creativity as well.”

“The people we sign have a point of view and vibe that made us want to work with them in the first place. Part of our job is to help them get out to a bigger audience but also I don’t like to insert myself where I’m not needed. I am looking to find where and how I can get involved that adds to or builds on what the artist is already doing.” says Eminem.

You can stream Snubnose below!