Wendy Day recalls how Rhymefest introduced Eminem to her & talks how industry rejected him because he was white

Legendary mentor and consultant for hip-hop artists, Wendy Day, has recently sat down with Andrew Moffatt on Hip Hop XXIV where the two talked about her meeting Eminem for the first time and how Eminem handled people who where pointing out his skin color.

“Eminem was rapping outside of the hotel, I was there and I had a rapper with me called Rhymefest. Rhymefest is a rapper who wrote ‘Jesus Walks’ for Kanye West. When we got to the hotel, Rhymefest stayed outside to rap, I went inside. And by the time I got out, an hour had passed and we were starving. I hopped in a car, Rhymefest left the cypher and hopped in a car, he handed me Eminem’s demo and said: ‘You should listen to this, he can really rap.'”

“I was not focused on music, I really just wanted to get something to eat. And then Rhymefest did a full turn to look at me, I felt his eyes burning through my head and I was like ‘WHAT?’ and he said, ‘that’s really messed up, you know how hard it is being a white in a rap music industry and you are not even listening to his demo, that’s really f**ked up.’ And I agreed, I popped it in and it was really amazing.”

“I made an U-turn, when back to the hotel told Em to get in. We all drove together to eat. I sat there for hours just talking to him and Rhymefest to explain what publishing is and how to get a record deal. Just sharing as much knowledge as I had at that time.”

“Once I got back to New York, I had just done the deal for Twista at Atlantic records and I had just helped Do Or Die to put out their music independently, so I had the attention of all of the record labels at that point in time, so I shopped Eminem’s demo but nobody wanted to sign a white rapper, they admitted that he was talented but there was a fear that white rapper would not sell, this is ’96 or ’97. There was still a fear that white rapper would not do well so I ended up doing an event called ‘Rap Olympics’ and Eminem was part of my team. Although my team didn’t win, Jay Smooth’s team won, my team was able to go to the Wake Up show which is Sway and Tech and Dr. Dre heard him rapping at Wake Up show and went up to the station to see who this amazing lyricist was and it was Eminem.”

“His lyrical ability…He had ability to rap and rhyme three and four syllables and that was just amazing. You know, most rappers could do one or two but he was rhyming three or four syllables at that time and lyrics made sense!” – said Wendy.

In another clip, Wendy talks how the music industry record labels rejected Eminem because of him being white. You can watch the videos below:

Wendy explains how she got signed Eminem to Aftermath: “Nobody wanted to sign him”

Wendy Day, is a legendary mentor and consultant for hip-hop artists, who was the advisor and mentor of Tupac Shakur and Chuck D of Public Enemy. She organized the 1997 Rap Olympics, where Eminem was invited by her via his demo tape Infinite to perform which gained him an Interscope Records deal. Wendy detailed that process in a recent interview with B High Atl.

“After Twista, Eminem was on my radar. His bars were crazy. I knew he was gonna be big but I didn’t know he was gonna be as big as Eminem got. Nobody knew. When I was shopping his deal, the reason I did Rap Olympics is I could not find a label who would sign a white boy who could rap. The just kept playing him to the left. The real funny thing is when I first started shopping his deal, I burned CDs in my home of his demo (meaning writing songs on the CD) and I dropped off packages to every label. Something that went wrong while burning CDs was that I burned blank CDs. All of his demo CDs were blank. I did not know that.”

“I took them to every label and only one label called me. Which means, only one label listened to that CD and it was Rich Isaacson’s Loud Records. He called me and said: ‘Yo, did you mean this CD to be blank?’ It was so embarrassing. I hat to burn new CDs and take them back to everybody but they all passed. Because at that point of time Milli Vanilli just been stripped off their Grammys and Vanilla Ice was not doing as great as people wanted him to in black community and for white rappers it was very hard and labels were like ‘no, we do not want to be the one.'”

“We tried getting him write up in The Source but that didn’t help. We did Unsigned Hype, that didn’t help. At that time, music was going from being lyrical on the underground like backpack type rap to Gangster and mainstream. More like bad boy type rap. So I decided to do an event called ‘Rap Olympics’ to bring attention and press to real lyrical guys to show the world that they are still there and to showcase Eminem cause he is lyrical and it worked. It got him signed to Dre, to Interscope, to Aftermath.” said Day.

You can watch the full interview below:

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