Eminem set to shatter Formula 1 Grand Prix concert attendance record set by Taylor Swift

The U.S. Grand Prix race at the Circuit of the Americas (COTA) will take place on October 21, 2024 with Eminem and Sting performing on October 19.  It will host the next stage of the championship between Verstappen and Lando Norris, who has slowly clawed his way back into the title fight since his maiden F1 victory at May’s Miami Grand Prix.

“I think we’re in good shape coming up to this grand prix, although the route to get here was a little bit different this year from a fan standpoint, in that our ticket sales really took off when Max stopped winning, and it got more competitive” said Bobby Epstein, the chairman of Circuit of The Americas (COTA).

Then he continued: “So I give a lot of credit to our fan base and the audience, and that they really are tuned in, they are educated and and they’re paying attention. And I think it’s exciting to see the season shape up the way it is.”

This year’s race features the sprint format, meaning there will be more competitive sessions for fans to watch. COTA’s upcoming event has two big additional selling points going for it: Eminem in concert at the circuit and the Texas-Georgia game at Longhorn Stadium on Saturday evening.

“We’re expecting another big crowd, probably it’s somewhere in the region of where it’s been the last couple years. I would think whatever the record is for a Saturday Sprint race, we should shatter that record because Eminem has outsold Taylor Swift, and we’ve increased the size of the infield lawn to get to near 100,000 for the concert. I think whatever amount people they’ve had on Sprint races before, 130,000 to 150,000 people will be there for this year’s Saturday Sprint race, and it’s going to be an incredible Saturday. We think it is the biggest weekend ever for sports entertainment, and we’re billing it as such.” said Epstein in an interview with ESPN.