Eminem’s alter ego, Slim Shady, is receiving a memorial in London!
On Monday, July 15, 2024 the iconic rapper Eminem from Detroit turned to his Instagram handle to announce the London dates of his exclusive pop-up to celebrate the release of his latest album, The Death of Slim Shady.
Marking July 17 and 18 as the dates to say a proper farewell to the late Slim Shady, he wrote: “A proper farewell to Slim Shady in London. Join us on July 17th & 18th for the @complex pop-up experience to celebrate the release of The Death of Slim Shady at 59 Greek Street in Soho. #TheDeathofSlimShady.”
Partnered with Complex, the limited edition pop-up merchandise includes album-specific hoodies, shirts, and hats, along with the rapper’s vinyl collection that explores his entire catalog of 12 albums, including the rare tracks.
The pop-up is a combination of a memorial and an art exhibition, featuring Slim Shady-centric art and photography and a symbolic casket for the attendees to bid farewell to the iconic wordsmith. Previously, Los Angeles witnessed the merchandise and memorial on July 12–14 at Complex, LA, 433 N. Fairfax Avenue.
SURPRISINGLY, Eminem appeared at the funeral to take pictures with fans and sign the merchandise. Check out the pictures and videos below. You may also want to refresh the page after every few minutes cause the article is being updated with new photos and video clips.